How much you should pay for a logo design would depend on a few factors. A quick internet search will show that the logo design price range from $50 to $50,000 depending on who you decide to hire. There is a valid reason for the vast difference logo design prices. A $50,000 logo price tag [...]
How much you should pay for a logo design would depend on a few factors. A quick internet search will show that the logo design price range from $50 to $50,000 depending on who you decide to hire.
There is a valid reason for the vast difference logo design prices. A $50,000 logo price tag would possibly be part of a huge branding campaign strategy specially concocted by branding consultants. The campaign cost alone may reach 7 figures.
This kind of package is more appropriate for Fortune 500 companies who can afford such a large fee. Branding campaigns such as this are responsible for the worldwide recognition of Nike’s Swoosh logo. Major multinationals like Samsung and Nokia spend millions annually on branding and rebranding projects.
Not surprisingly, the vast majority of businesses are not able to afford the expert services of branding consultants. A more feasible manner would be to engage logo designers. The logo design rates from these designers are around $1000 to $2000 per logo. A large amount of their time is used up researching the company, its industry and its historic. Since all this consumes valuable time and time is money, they thus have to charge for it. This kind of service is suitable for those who prefer to speak in detail to designers and are in no hurry to receive their designs.
However, many businesses could still find that a logo price of $1000 is still too high. Therefore, many taken to the internet looking for more budget friendly alternatives.
Online business logo designers charge the lowest for their talents. At logo prices of $50 to $500 per logo, their logo design rates are clearly the lowest available. The reason for the low logo price is very simple. There is no confusing design process, no over written proposals and no 200 page manual explaining why they chose blue instead of purple.
In addition to better logo design rates, clients can look forward to speedier turnaround times as well.
However, you need to keep your eyes open before selecting this option. Not all online logo design firms offer you the same value for money services so it is crucial that you read the clauses. A few cut-price design companies set limits to the number of revisions allowed. They would certainly offer cheaper logo design rates but they will charge for revisions. Sneaky way of making money indeed.
Keep an eye open for designers who give low resolution file formats which are not adequate for print. Be sure that the logo design price includes hi-rez final file formats. You would need them if you want to print envelops or marketing collateral in the future.
By the way, make sure your logos can be trademarked. Many clients find themselves in a lurch when they find out their logo is not wholely unique due to use of a public domain clip art. And this can have a negative affect on their efforts to have their logo trademarked.
Rex Hunter has been in PR and advertising for over a decade. He has contributed many articles on branding for small businesses where he shares his ideas on logo price, internet marketing strategies and best products to market on the internet.
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