As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. There are many challenges facing investors including increased competition and sinking home prices.
With a high-rate of foreclosures and full-on recession in place, motivated sellers should not be hard to find. At the end of the [...]
As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. There are many challenges facing investors including increased competition and sinking home prices.
With a high-rate of foreclosures and full-on recession in place, motivated sellers should not be hard to find. At the end of the day there isn’t. How is it possible to get them contacting you?
I found that an excellent way to find motivated sellers is on the internet. Certainly, there are virtually scores of businesses hocking lists of motivated sellers. I’m talking about an online presence that the owner controls and has exclusive access to. Essentially, a way for motivated sellers to contact you through a site that you own.
How should you execute this solution? A timeless web design is where it all starts. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should prove that you have the knowledge to solve the visitors problem. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. The solution ought to offer a way for visitors to give you details about any outstanding loans and contact information.
Begin with an expert internet solution that you build yourself or hire someone to create. Or you could customize a template that you purchase from templatemonster. If you modify an existing template or construct something from the ground up will take some programming and design skills. Hiring it out will certainly require capital. Time is money and you need to decide what your time is worth. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Testimonials are convincing and should be included. Fashion your offline credibility kit to suit the online media. Streaming audio testimonials are very effective if you have them. You may also want to put some streaming audio testimonials. Satisfied customers are very persuasive.
Implement compelling copy to induce your visitors to submit their information. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s a man among boys when it comes to copy writing. If you don’t already own The Ultimate Sales Letter get it and read every page. You’ll drastically increase your leads by including a call to action on each page.
Finally, include plenty of lead generators. These are online forms that your visitors complete. The forms capture vital contact information as well as details about their property. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
Maybe the biggest challenge is getting visitors to your new website. Using the major search engines to advertise is a great way to do this. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. You may find you’ll need to change up your copy a bit after you start getting visitors. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Landing pages that only offer the ability to fill out a form can be effective.
After establishing a superior site and implementing PPC and SEO strategies you’re sure to be raking in a slew of motivate sellers and increasing your bottom line.
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